So, we might rock a few boats here. But let’s be honest – the scuba diving industry has long been dominated by a vast ocean of old white men, proudly patting themselves on the back for decades of achievements.
Don’t get us wrong. Decades of dedication to the dive industry deserves recognition. But we’ve observed this phenomenon over and over again at numerous scuba diving shows and events worldwide, where the lack of representation is glaringly evident.
Indeed, during a conversation with a younger dive business owner at Europe’s biggest event, the Boot Show in Germany, the very notion of dive industry shows was frowned upon – his opinion: ‘just look around you – there’s nothing here for new, younger divers – there’s nothing to interest them’. He himself didn’t have a stand, but was simply ‘mingling’ with old friends and others from the industry.
While the rise of social media has introduced new faces to the scene, especially more female representation, a closer look at many agencies, travel operators and larger dive businesses reveals that the old guard still holds a tight grip on the industry.
So is it time to address this issue and open the floodgates to a new generation of divers who can finally breathe fresh life into the industry?
The changing tides of social media
In the digital age, the scuba diving community has witnessed the emergence of a more diverse group of enthusiasts through social media platforms. Younger faces, often underrepresented in traditional diving circles, have found a voice online.
These influencers are leveraging their online presence to share their passion for diving, showcasing the beauty of the underwater world to a broader audience. And their success speaks for itself.
However, despite this promising shift towards inclusivity on digital platforms, the industry’s core still seems entrenched in the past. Major certification agencies, the gatekeepers of diving qualifications, continue to reflect the old and stuffy demographic that has characterized the industry for years. For the younger generation, trying to get a ‘foot in the door’ is almost impossible.
The Concerning Status Quo
The reluctance to welcome a new generation into leadership roles within the scuba diving industry poses significant risks. The lack of diversity not only stifles innovation but also alienates potential enthusiasts who may feel disconnected from an industry that appears to be resistant to change.
It’s crucial to recognize that the future of the diving industry depends on fostering an environment that is open to new ideas, perspectives, and above all new leadership.
The Influencer Era
While the rise of influencers has brought newfound attention to the scuba diving community, it is not without its challenges for the longevity of the industry as a whole.
Many upcoming influencers seem more concerned with personal success, or saving the oceans and wildlife, than with advancing the dive industry as a whole. And who can blame them, when the support from ‘above’ seems non-existent. And to be fair, the oceans are more important.
It could therefore be said that the focus on individual achievements, rather than the collective growth of the diving community, might possibly pose a threat the industry’s long-term sustainability.
The Call for Change
It is high time to break free from the old guard and create opportunities for younger divers to ascend through the ranks. By fostering mentorship programs, promoting diversity in leadership roles, and actively seeking out underrepresented voices, the industry can inject new energy and perspectives. This shift is not just a matter of equality but is essential for the industry’s survival and relevance.
Embracing a diverse range of leaders and influencers will attract a broader audience, sustaining interest in scuba diving. A more inclusive industry is not only morally correct but also makes good business sense, ensuring a vibrant future for scuba diving.
The scuba diving industry must confront its sometimes outdated norms and actively work towards a more inclusive and diverse future. The time for change is now. Luckily, we are seeing some change – but the industry’s stakeholders, from certification agencies to influencers, must come together more to ensure a sustainable and thriving future for scuba diving.
Embracing a new generation of leaders and influencers will not only enhance the industry’s appeal but will also secure its place in the hearts of enthusiasts for years to come.
